The dance of human being with the nature started with fragrance. The incenses lit, the fragrances hidden inside the chests for centuries, they were all to please the humanity’s most important emotion… For this reason, fragrance has always been present throughout the human history. Just like Eyüp Sabri Tuncer, who has been present ever since the foundation of young Republic of Turkey

One of the main heroes of fragrance’ Turkish history, Eyüp Sabri Tuncer has been the leader of a tradition that has stood unchanged from the past until the present: Turkey’s classic lemon cologne… Dispersing from a small manufacturing workshop in Ankara, the sweeping power of this smell has reached every corner of the country, blessing people with freshness and happiness. Continuing for 97 years, this adventure made a name for itself with its beautiful fragrance and literally became the name of the cologne… On the other hand, the country grew and developed. The life became more complex, the requirements became different.

Overwhelmed by the hassle of life, people needed to freshen up during the day, and this became something more than a necessity, spreading around inside the atmosphere of the people. Foreseeing this necessity, Eyüp Sabri Tuncer, the connoisseur of scent, still continues to spread the freshness and comfort through all corners of life inside and outside the country with its more than 670 products covering colognes, refreshing towels, shampoos, lotions, shower gels, home fragrances with different fresh essences as well as its essence-based body care product categories.



To achieve unconditional customer satisfaction with our employees who are among our most valuable shareholders, to become the reliable and distinguished ambassador of the Turkish cosmetics sector by carrying out production within the framework of cultural values and international quality standards.


To sustain, as a world brand, our deep-rooted past as well as the reliability, loyalty, persistence and prestige we inherited.


To achieve growth through innovative steps in connection with the tradition.


Respect towards human rights and nature, work ethics, quality service, accuracy, accountability and transparency is essential in all our work processes.